It’s very easy for us to spot our kin from a quick observation even if individual tastes don’t align. When I look at the collections of those who’ve caught it, I typically see a lot of air in the glass. It comes across as a bit gatekeeper-like, but the truth is high alcohol is the gatekeeper here, blocking true enjoyment for those who haven’t spent the time to build up a bit of a weathered tongue and marketing wins the spot on the shelf. The truth is, as whisky exciters, we are in the strange position to be interested in the taste of a consumable product that most people consider relatively non-consumable. It’s not infrequent in the Dramface writers group or among whisky enthusiasts for someone to ponder why some brands get away with selling mediocre products at elevated prices year after year. But a nice wine cellar is a different thing from a stocked liquor cabinet in that, usually, people care what the wine tastes like. Popular culture says it’s sophisticated to have a nice collection of bottles and enjoy sipping them on occasion. Jokes aside, this clip resonated with me because it’s a phenomenon I’ve thought about many times before. The other day she burst into my office, which is located two metres from her office (I use the term “office” loosely - the joys of working from home) to show me an entertaining clip of a man trying to convince himself he enjoys whisky. If something is more interesting, urgent, or extremely amusing and she’s looking for a more immediate response, she will either text a link or show me a post directly on hers. My fiancée, who identifies as “very online”, typically keeps me updated on the latest social media trends by forwarding posts to my Instagram account which I check religiously on the second Thursday of every month via desktop computer.
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